Farmers’ Willingness to Participate in Voluntary Field Water Management Greenhouse Gas Emission Reduction Projects Based on a Context–Attitude–Behavior Framework

The development of the greenhouse gas (GHGs) voluntary emission reduction market has created a new way for all agricultural GHGs projects. Figuring out how to drive farmers participate in is key project mechanism. Current research on farmers’ participation projects mostly been conducted from perspective economic, social, and ecological benefits lacks analyzing willingness combination with specific operational mechanisms. To find mechanism field water management (FWMVER) influences project, this study constructed attitude–context–behavior theoretical framework consider FWMVER Based survey data 789 rice GuangXi, China, structural equation model (SEM) was adopted analyze impact social networks, trust, norms, profit expectations, cost satisfaction government relation Results showed that had significant impacts Satisfaction can effectively regulate expectations Policy implications were proposed based analytical results advise local governments develop carbon finance, improve public services production, encourage establishing non-governmental organizations rural areas involved